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Getting The Most For Your Diamond

We buy diamonds of all shapes and sizes, instantly in our store. Whether your diamond is loose or set in new, old, broken, vintage, or antique settings, we’ll still buy it! Evaluating a diamond takes much more skill and attention to detail which is why not very many companies can do it properly. At Crown Gold Exchange, we meticulously train our professionals to know what to look for to give the most accurate evaluation of your diamond. Most of our professionals are diamond certified through GIA so you know you’re getting a professional, objective evaluation of your stone.

There are 4 main items to look for when identifying the characteristics of a diamond that will affect the overall price. Those are the cut, color, clarity and carat weight.

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Diamond Cut

The diamond cut has to do with the shape and positioning of a diamond’s facets. Depending on the angles and the way that it’s cut will give the diamond life, brilliance, dispersion and scintillation. The shape can be a round, princess, pear, oval, heart, emerald, cushion, marquise, asscher, miner, radiant, or trilliant. A round diamond cut is the most traditional but carries the highest value because it has the most “loss” when the diamond is originally cut.

Diamond Clarity

Clarity has to do with what you see inside the diamond when you take a 10x magnification to the top of the diamond. The less inclusions, the better the diamond is in quality. Some inclusions you might see are pinpoints, feathers, clouds, and carbon deposits. The GIA Diamond Clarity Scale has 6 categories, some of which are divided, for a total of 11 specific grades.

  • Flawless (FL)
No inclusions and no blemishes visible under 10x magnification
  • Internally Flawless (IF)
No inclusions visible under 10x magnification
  • Very, Very Slightly Included (VVS1 and VVS2)
Inclusions so slight they are difficult for a skilled grader to see under 10x magnification
  • Very Slightly Included (VS1 and VS2)
Inclusions are observed with effort under 10x magnification, but can be characterized as minor
  • Slightly Included (SI1 and SI2)
Inclusions are noticeable under 10x magnification
  • Included (I1, I2, and I3)
Inclusions are obvious under 10x magnification which may affect transparency and brilliance
  • Many inclusions and blemishes are too tiny to be seen by anyone other than a trained diamond grader. To the naked eye, a VS1 and an SI2 diamond may look exactly the same, but these diamonds are quite different in terms of overall quality. This is why expert and accurate assessment of diamond clarity is extremely important.

Diamond Color

In diamond terms, the less color a diamond has, the better and more valuable. Most diamonds have a yellow or brown natural tint to it which is described as the color. Even though it might not look like a color at all, the very slightest tint will affect the value. Diamond colors start at D (colorless) and go all the way to Z (light). They are set in categories from colorless (D, E, F), near colorless(G, H, I, J), faint (K, L, M), very light (N, O, P, Q, R), and light (S,T,U,V,W,X,Y,Z).

Diamond Carat Weight

Diamond carat weight is measured as how much a diamond weighs. Carat weight is measured to the hundredth of a decimal point. There is a significant difference in value when it comes to a diamond being 0.99 carats and 1.00 carats so accurately measuring the weight of the stone is very important. A single stone is exponentially more valuable than many smaller stones with the same weight. 100 diamonds each being 0.01 carats equals a total of 1.00 carat but a single 1.00 carat stone could be worth 10-100 times the value of the smaller stones.

What's my Diamond Worth?


Customer Testimonial

Crown Gold Exchange Makes Selling Your Diamonds Easy

The professionals at Crown Gold Exchange utilize a simple system to protect your valuables when you bring them into our store. We emphasize this, because we want to make absolutely certain that you feel comfortable coming to us. When you walk in, one of our buyers will give you a friendly greeting, and escort you to their desk. We then examine your diamond(s) and front of you, checking for purity, weight, and other measurables. Our scales are calibrated by the State of California’s Department of Weights and Measures, and any other tools we may use to assess the quality of your diamonds we have on-hand, and use them right in front of you. Throughout this whole process, your items never leave your sight.

Our gold and diamond buyers are trained to the G.I.A. standards. The Gemological Institute of America (G.I.A.) is the world-leader in diamond education. Our buyers will grade your diamonds based on carat size, shape, quality, color and several other factors including cut, symmetry, polish, fluorescence, fire, scintillation, and more.


We have two options when it comes to purchasing your diamonds:

Option 1

We give you an instant offer to purchase your stone. After our buyer grades your stone, we’ll always make you this offer. If you accept, we provide the payment using one of our secure payment methods, so you won’t be waiting around to get paid.

Option 2

If you want to try for a higher price, the second option is to enter your diamond into our industry-only diamond auction. You’ll have hundreds of wholesale buyers from around the globe offering to purchase your stone. Auction agents then take high-resolution images of it, as well as a 360⁰ video, so that our buyers know exactly what they are buying. Once the highest bid is received, you have the final say whether to accept the offer. If you don’t accept, at least you’ll know that it’s the absolute most money you can get for it anywhere on earth.

What’s great about the diamond auction is that unlike eBay and other auction sites, the accepted price is GUARANTEED. This means you won’t have to deal with returns, refunds, or any funny business. All the buyers in our industry-only auction are vetted, trusted, and reliable. Even if they weren’t, we stand behind the high bid and will pay you the amount, GUARANTEED. The auction process only takes between 2 and 4 weeks.

To enter your diamond into our auction, simply bring your diamond into one of our stores, or call us and we’ll send you a free FEDEX shipping label that’s 100% insured. You really have nothing to lose. Because you’re the seller, we’ll set you up with a username and login to track the progress of your diamond throughout the auction process. Your account will include the high-resolution images, the grading of your stone, as well as how many buyers have viewed your stone from across the globe.

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At Crown Gold Exchange, we strive to provide you with the best selling experience possible. To do that, we know we have to win your trust. That’s why every step of our customer experience is designed to give you confidence, knowledge, and options that suit your needs as a consumer. Many of our customers compliment us on how much they learn about diamonds when they come to ask questions about selling theirs!

Whether it’s gold, silver, platinum, jewelry, collectibles, designer merchandise, or diamonds, Crown Gold Exchange wants to help you get the most money possible for your items. Come to one of our nine locations to make an appointment, or stop by and talk to us. We are always happy to meet new people, and look forward to meeting you!


She explained everything to me and it made me feel very comfortable.

Crown Gold Exchange Customer

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